{"id":11252,"date":"2025-06-11T11:03:02","date_gmt":"2025-06-11T15:03:02","guid":{"rendered":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/?p=11252"},"modified":"2025-06-11T11:03:04","modified_gmt":"2025-06-11T15:03:04","slug":"meet-the-team-marketing","status":"publish","type":"post","link":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/company-news\/meet-the-team-marketing\/","title":{"rendered":"Meet the team: Marketing"},"content":{"rendered":"\n\n\n\t<div class=\"dkpdf-button-container\" style=\" text-align:right \">\n\n\t\t<a class=\"dkpdf-button\" href=\"\/secondary-antibody-resource\/wp-json\/wp\/v2\/posts\/11252?pdf=11252\" target=\"_blank\"><span class=\"dkpdf-button-icon\"><i class=\"fa fa-file-pdf-o\"><\/i><\/span> Download PDF<\/a>\n\n\t<\/div>\n\n\n\n\n\n<style>.entry p, .entry ol{font-size: 1rem;}.entry h3{color:#009fe3;margin-top:0}.entry h4{color:#009453;margin-top:1.5rem}.entry h5{color: #003a5c; font-size: 1.05rem;margin-top:1.5rem;}.entry figure{margin:32px auto;border:1px solid #ccc}.entry figure img{width:100%;display:block;margin:0 auto}.entry figcaption{font-size:.875rem;line-height:1.35rem;padding:10px;color:#222}.entry .blog-tbl{margin:1rem auto;caption-side:bottom}.entry .blog-tbl td,.entry .blog-tbl th{padding:10px 9px;border:1px solid #00172b;text-align:left}.entry .blog-tbl td{border-color:#003a5c}.entry .blog-tbl th{background-color:#00172b;color:#fff;border-left-color:#fff;border-right-color:#fff}.entry .blog-tbl th p{color:#fff}.entry .blog-tbl th:first-of-type{border-left-color:#00172b}.entry .blog-tbl th:last-of-type{border-right-color:#00172b}.entry .blog-tbl p{text-align:left;margin:0}.entry .box-note{border:2px solid #009453;padding:12px;margin:1rem 0}.entry .box-note p{margin:0;padding:0}.entry .styled-list{list-style-type:none}.entry .styled-list li{margin-top:1rem;line-height:1rem;font-size:1rem;}.entry .styled-list li::before{font-family:\"Font Awesome 5 Pro\";display:inline-block;content:\"\\f3c5\";-webkit-transform:rotate(-90deg);transform:rotate(-90deg);margin-left:-20px;margin-right:11px;font-size:.75rem;color:#ed7004;font-weight:600}.entry .styled-list ol li::before{display:none}.entry .styled-list li>ul li::before{font-weight:200}.entry .overview{width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;padding:16px;margin:1rem auto;border:1px solid #eee}.entry .overview hr{margin-top:14px}.entry .overview-text{text-align:center;font-size:1rem;margin:0}.entry .btn-sq{color:#fff;font-size:.9rem;font-weight:600;border:2px solid rgb(237, 112, 4);padding:7px 13px;background:rgb(237, 112, 4);cursor:pointer;text-align:center;line-height:1.5rem;margin:0 auto;}.entry .btn-sq:hover{text-decoration:none;color:rgb(237, 112, 4);background:#fff;}.entry .btn-container{display:flex;width:100%;margin:1.3rem 0;}.entry .btn-container .fa-solid, .entry .btn-container .fa-duotone{margin-right:10px;}@media(max-width: 768px){.entry .btn-sq{font-size:1.05rem;}}<\/style>\n<style>.entry h5 + p {margin-top:0;}<\/style>\n<h2>Jackson ImmunoResearch&#8217;s marketing team is a global team, with members in the U.S. and the UK. We are the link between the company and the customers. Our diverse team offers a range of skills; From web development, graphic design, technical writing, digital and inbound marketing, content creation, storytelling, and advertising and promotion. We strive to promote our products, educate users, build brand awareness, and drive sales.<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11263\" src=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-content\/uploads\/Marketing-Department.jpg\" alt=\"\" width=\"700\" height=\"333\" srcset=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-content\/uploads\/Marketing-Department.jpg 1600w, https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-content\/uploads\/Marketing-Department-300x143.jpg 300w, https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-content\/uploads\/Marketing-Department-1024x486.jpg 1024w, https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-content\/uploads\/Marketing-Department-1536x730.jpg 1536w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<div class=\"entry\">\n<h4>Why do we need a Marketing Team?<\/h4>\n<p>The marketing team is the link between the company and the customers. We promote our products by providing content that introduces their relevance and connects the customer with why they need them. We generate and communicate our value through educational content, advice on product applications, company news, and by championing our customers\u2019 achievements. We then use advertising and promotional activities to increase brand awareness.<\/p>\n<h4>What Does the Marketing Team Do?<\/h4>\n<p>The marketing team comprises a diverse group of individuals, offering the team an eclectic range of skills; From web development, graphic design, technical writing, digital and inbound marketing, content creation, storytelling, and advertising and promotion. The sales team works in synergy with marketing. Alongside their role in nurturing bulk and customer sales, handling distributors and visiting customers, the sales team represents the company at trade shows and scientific exhibitions.<\/p>\n<h4>Who is the Jackson ImmunoResearch Marketing Team?<\/h4>\n<p>We\u2019re a global team, with members in the U.S. and in the UK. Despite the time difference, we work together to develop strategies, deliver impactful projects, and ensure that Jackson ImmunoResearch offers the same message wherever you find us.<\/p>\n<h5>Courtney Dill: Sales and Marketing Manager<\/h5>\n<p>\u201cMy role at Jackson {ImmunoResearch} allows me to blend my sales experience with my marketing creativity to shape the company\u2019s image and effectively communicate our value proposition. I directly contribute to JIR\u2019s revenue growth, customer retention, and market positioning. Through our marketing efforts, we strengthen relationships with both existing and potential customers, allowing for continued success. Meeting and speaking with customers who truly value our products, just reinforces why I chose to pursue a career in this industry.\u201d&nbsp;<\/p>\n<h5>Emma Robertson: Marketing Associate<\/h5>\n<p>\u201cWorking as a marketing associate for JIR, I focus on building brand awareness by showcasing the company\u2019s accomplishments, communicating with current customers, and reaching out to potential new customers through digital media.\u201d<\/p>\n<h5>James Leighton: Graphic Designer and Marketing Associate<\/h5>\n<p>\u201cMy job is to find the perfect balance between aesthetics and effectiveness in the communication and delivery of information, stories, and our brand. I have fun creating all sorts of illustrations, graphics, animations, and laying out scientific literature.\u201d<\/p>\n<h5>Miranda Lewis: Marketing Manager<\/h5>\n<p>\u201cWhen you have great products that your customers love, you feel inspired to champion them, which I think shows in our team&#8217;s output. Working as marketing manager for JIR lets me flex my creativity across a range of media, while still allowing me to leverage what I love most &#8211; science comms and education. As the conduit between the R&amp;D department and marketing, I get to stay abreast of the latest tech developments and share them with the wider world.\u201d<\/p>\n<h5>Helen Arnold: Business Development Manager<\/h5>\n<p>\u201cMy biggest scientific passions are brought together within my role at JIRE as Business Development Manager. I love being involved in advancing and supporting life sciences with our clients by building and maintaining business\/client relations, identifying new opportunities, and forming partnerships. This ultimately assists JIR with increasing brand awareness and revenue growth.\u201d<\/p>\n<h5>Jorden Hampton: Full Stack Developer<\/h5>\n<p>\u201cMy role is meaningful to me because it allows me to combine my skills with work I enjoy. I also find it interesting to learn more about the work JIR does in the world of antibodies.\u201d<\/p>\n<h5>Emma Mason: Content Writer (Freelance)<\/h5>\n<p>\u201cBeing a freelancer lets me work with a diverse range of companies to continue expanding my knowledge of life science research. I especially enjoy my partnership with JIR, which has opened my eyes to some applications of secondary antibodies that I had never previously been aware of.\u201d<\/p>\n<p style=\"text-align:initial;\">Interested in interning at Jackson ImmunoResearch? Contact <a href=\"mailto:marketing@jacksonimmuno.com\">marketing@jacksonimmuno.com<\/a><\/p>\n<a style=\"display:block;margin:1rem auto 10px;\" href=\"https:\/\/www.jacksonimmuno.com\/technical\/products\/AffiniPure-VHH-secondary-antibodies\"><img class=\"aligncenter wp-image-9850 size-full\" style=\"width: 100%;\" src=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-content\/uploads\/VHH-affinipure-Q4-push_creatives_GIF_email_600x107_01.gif\" alt=\"\"><\/a>\n<table class=\"table blogLinks\">\n<thead>\n<tr>\n<th class=\"span6\">Learn more:<\/th>\n<th class=\"span6\">Do more:<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"span6\"><a href=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/immuno-techniques\/directandindirectwesternblotting\/\">Indirect and direct Western blotting<\/a><\/td>\n<td class=\"span6\"><a href=\"https:\/\/jacksonimmuno.com\/home\/exhibitions\">Exhibition Schedule<\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"span6\"><a href=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/immuno-techniques\/chemiluminescent-western-blotting\/\">Chemiluminescent western blotting<\/a><\/td>\n<td class=\"span6\"><a href=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/immuno-techniques\/western-blotting-guide\/\">Western blotting guide<\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"span6\"><a class=\"row-title\" href=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/technical-tips\/expansionmicroscopy\/\">An Introduction to Expansion Microscopy<\/a><\/td>\n<td class=\"span6\"><a href=\"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/immuno-techniques\/elisa-guide\/\">ELISA guide<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Download PDF Jackson ImmunoResearch&#8217;s marketing team is a global team, with members in the U.S. and the UK. We are the link between the company and the customers. Our diverse team offers a range of skills; From web development, graphic design, technical writing, digital and inbound marketing, content creation, storytelling, and advertising and promotion. We [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":15,"featured_media":11263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[19,20],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/posts\/11252"}],"collection":[{"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/comments?post=11252"}],"version-history":[{"count":17,"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/posts\/11252\/revisions"}],"predecessor-version":[{"id":11364,"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/posts\/11252\/revisions\/11364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/media\/11263"}],"wp:attachment":[{"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/media?parent=11252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/categories?post=11252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jacksonimmuno.com\/secondary-antibody-resource\/wp-json\/wp\/v2\/tags?post=11252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}